Ginny Marvin says, “Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or adding call-only ads to existing campaigns in Google AdWords.

As the name suggests, when users click on either the call button or the Call-only itself, the phone number appears in the standard prompt to confirm the call. Users cannot get to the advertiser’s website by clicking on the ad.

The headline displays as the phone number, while the display URL simply serves as branding and lets users know what business they’re calling”.

Google AdWords Debuts Mobile Call-Only Campaign Type To Drive Calls

Marketing Land

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