‘Google’s Shrinking SERPS: How to Get Your Content Found’ – ‘Website Magazine’ Article
Aaron Agius says, “Want to succeed online? It’s pretty much universally agreed upon that, to do so, you need to appear high in Google’s organic search rankings.
Unfortunately, this is getting more difficult to achieve, due to two factors: not only do the organic results found on pages with Google’s paid ads experience lower click-through rates (CTR) than those on pages without the ads, Google is also reducing the amount of space available for organic listings in order to promote its own content.
In fact, according to the Blumenthal’s post linked to above, Google has recently achieved 100 percent monetization above the fold for some local search queries”.
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