Thomas Stern says, “Landing pages are the first destination for new users coming to your site. They offer a representation of your brand, and can be a great tool for capturing leads and driving sales.

However, your landing page will not help convert users if they are not optimized for generating leads. It is essential to maintain a flow to your page and provide clear value and direction for users through quality content and design. Improve the effectiveness of your campaigns and drive more sales by offering a seamless user experience.

1. Keep It Simple

Landing pages are most effective when they can convey your benefits and calls to action quickly and clearly. Studies have shown that simplicity results in a 96 percent increase in customer loyalty, 86 percent increase in likelihood to purchase and 115 percent increase in likelihood to recommend. Keep your delivery simple by offering concise, bite-sized content and simplistic design that directs a visitor through the page clearly”.

Prepare For Landing: 5 Tips To Optimize Your Landing Page

Business.com

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