‘3 Tips for Tapping Social Influencers’ – ClickZ Blog
Tessa Wegert says, “Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand.
It isn’t a stretch to say that social influencers are more valuable to brands today than ever before. Their role in marketing campaigns isn’t new – generating word of mouth has always been an advertising priority – but modern influencers have an amplified voice that can be heard around the world. Their soapbox is the Internet, their bullhorn social media.
When they talk, consumers listen.
Today’s influencers take many forms, which may be why brands sometimes struggle to connect with them and gain their trust. Some influencers are experts in their field, with a fan base and social follower count that rival those of minor celebrities. Others are bloggers and YouTube entrepreneurs. Still others are activists and academics”.
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