‘4 Ways to Streamline High-Quality Content Creation’ – ‘Entrepreneur’ Blog
Kelsey Meyer says, “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting. Instead, incorporate the following practices to store, manage and inspire new ideas:
1. Build a knowledge bank.
A knowledge bank is your secret content marketing weapon. It’s where you store, organize, tag and reference all the information you extract from your team, the content you’ve already created and the insightful research you’ve gathered.
Each employee has a wealth of specialized knowledge that could spur fresh content ideas. And beyond those specialties, the average person is inundated with 174 newspapers’ worth of information each day. What better way to leverage your staff’s collective knowledge and perspectives than by building a knowledge bank?“.
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