‘Is Blogging an Outdated Content Marketing Tactic?’ – ClickZ Blog
Kevin Lee says, “There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy?
This past week, the Content Marketing Institute released a new study on how B2B marketers are using content marketing.
Among the study’s interesting findings is a small but measurable tactical shift away from long-form blog articles in favor of social media postings. According to the report, 93 percent of B2B marketers use social media in content marketing (up from 87 percent in 2013), whereas the use of blog/website-based articles has declined from 83 to 81 percent”.
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