‘Seven Email Innovations to Bring Context to Your Campaigns’ – ‘MarketingProfs’ Blog
Catherine Magoffin says, “Keeping up with consumer expectations and ensuring experiences that deliver on those expectations are top challenges for marketers these days.
Marketing pros spend most of their time juggling data, technological capabilities, and growing customer expectations for immediate, relevant, and personal messages. The solution to that challenge of context may seem to be in bright and shiny new channels, but an immediate opportunity exists elsewhere for innovation, learning, and optimization across channels.
Where? In the email inbox.
When you look across the marketing mix, email marketing is where the intersection of data, insight, automation, and action is most active today. And innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers”.
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