HubSpot team says, “Reporting can be a challenge for marketers today. There are so many data points to consider, a large number of tools to choose from and we’re running more programs in more channels than ever. So how do you get the reports you need to make smart decisions, without spending most of your week heads down in a reporting tool? Join us for this webinar to find out! HubSpot’s VP of Marketing, Kipp Bodnar and Rachel Sprung, Head of Analytics Product Marketing will show you: Why reporting can be a challenge When data lies – which reports don’t tell you... [...]

Brian Clark says, “What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, CMO of Third Door Media (producers of the popular SMX conferences), and a veteran search engine expert of 20 years. Today’s show is just a warmup to Danny’s presentation at Authority Rainmaker 2015, May 13-15... [...]

Martijn Scheijbeler says, “Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/SEO, I realized what makes writing down activities so important. The intent of this post is to save you from making the same mistakes I made. If you’re working for a brand, you probably want to make sure you’re on top of all your KPIs, but few of us are able to carefully track our valued metrics 24 hours a day. So in addition to providing you with some... [...]

eMarketer team says, “Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Please join eMarketer for a free webinar as we explore how consumers are spending their time in the fragmented media landscape, not to mention how they’re making their purchase decisions—information that’s critical to determining how budgets are allocated across offline and online channels. Register here. The webinar will address these key questions: How are consumers spending time with media and devices? How do US ad spending... [...]

Travis Bliffen says, “What a brand thinks they are doing right versus what they are actually doing right/wrong is often very different, as marketers can very easily focus their attention on metrics that don’t help them reach their goals. This is what Yes Lifecycle Marketing recently found to be the case in its survey of nearly 250 marketers at the Direct Marketing Association (DMA) conference in Oct. 2014. The survey found that 33 percent of marketers sourced building long-term relationships as a main goal for 2015, yet most weren’t focusing on important indicators of loyal customers,... [...]

Tessa Wegert says, “With Twitter in the midst of a new product push that includes the introduction of a native videotool, all eyes are on the site to see whether it’s a “sustainable business.” One thing is certain: it remains the place to go to measure consumer sentiment and zeitgeist in response to major events. After Sunday’s Academy Awards, the media once again took the pulse of viewers by analyzing the tweetstorms that swept across the platform. “What’s the trick to watching the Oscars without a) falling asleep, b) napping or c) resting your eyes for a... [...]

Martin Beck says, “Twitter today announced two enhancements to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features — “transaction values” and “key conversion tags” — both enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available globally to all advertisers. They both require placement of conversion tags on websites; such tags had previously been used for remarketing purposes. Now, Twitter product manager Abhishek Shrivastava explained in a blog post, the tags can be adjusted... [...]

Adriana Lee says, “A landmark vote Thursday morning by the Federal Communications Commission ruled in favor of upholding net neutrality. In other words, Internet providers will not be permitted to slow, block or prioritize online traffic in exchange for fees. And they are not too happy about this. “The action that we take today is an irrefutable reflection of the principle that no one, whether government or corporate, should control free and open access to the internet,” FCC Chairman Tom Wheeler said regarding the decision, which will, for the first time, apply net neutrality protections... [...]

Graham Charlton says, “Investment in digital marketing continues to grow, with 77% of marketers saying their companies intend to increase budgets in 2015. This is one of the findings of Econsultancy’s Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud. Here are a few highlights from the report… Companies increasing digital marketing budgets Over three-quarters of marketers surveyed indicate their companies plan to increase their digital marketing budgets for 2015. This is a significant increase of 8% since last year (and 13% since we first carried... [...]

Tim Nichols says, “Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps – and a growing number of marketers are reaping the benefits. With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world. Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further: 1.... [...]