Mitch Meyerson says, “When it comes to Facebook, some people talk about metrics, such as the perfect time to post, the perfect length of a post, or the perfect way to post a link. But none of that matters as much as posting content that your audience cares about. Yes, there are strategies that work better on Facebook in terms of getting more visibility, but when you focus on providing good content consistently, your audience will make sure they go out of their way to find you. There’s no doubt that Facebook is increasingly becoming a “pay to play” platform with pages getting less... [...]

Kurt Wagner says, “Your Twitter profile may soon include a new decoration: Advertising. Twitter is bringing promoted tweets, the app’s signature ad unit, to people’s profile pages as part of a new test. That means when you visit the page of another user, you may find a targeted Twitter ad waiting for you a few tweets into that user’s stream. The ads are separated from other tweets by a small bumper that creates a break in the stream, and a label that reads “Suggested by Twitter” — you can see an example at the bottom of this post. A company spokesperson confirmed Twitter is testing... [...]

Eugene Dediu says, “After your website visitors arrive at your online shopping cart, it’s simply a shame if your cart then fails you by not helping you achieve the conversion. Depending on what type of business you have, “conversion” can mean different things. For e-commerce websites, the main goal is a sale. Some websites are built with other goals in mind, however, and some have multiple goals. Maybe you create a website with the intention of collecting email signups and whitepaper downloads, or maybe the main goal is driving in-store visits or booking reservations or... [...]

Zapable was launched yesterday by Andrew Fox and his brother Chris Fox. It’s the latest, and arguably the best, app builder software available to marketers. It builds a wide range of apps that can be used for many marketing purposes, but one opportunity that shouldn’t be overlooked is building apps for local merchants. These merchants, including professionals such as doctors, dentists and lawyers, need to get their name and their business identity in front of clients and potential clients. Android and Apple apps are an ideal way of doing this, since you can update the app at any time and automatically... [...]

Martin Beck says, “Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the company said today. Sprinklr will use the capital to continue expanding into “adjacent product markets and geographies” according to a Sprinklr release. The 5-year-old company, which has now raised a total of $123.5 million, has acquired four companies — Branderati, Dachis Group, TBG and Pluck — in the last year. Sprinklr also announced the launch of “Experience Cloud,” a new product that adds website and commerce management ability... [...]

Baer says, “Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing, keeps him pretty busy. So do his books, like UnMarketing and UnSelling, his UnPodcast, and being one of Forbes’ top social media power influencers. He’s known for his sarcastic tone as he points out brand fails on Twitter. When asked why he goes negative, Scott says this strategy is twofold: It matches his personality, so it’s genuine. UnMarketing came about 13 years ago because Scott was angry that the only way to market to someone was to interrupt them. Tweeting with a sarcastic edge just... [...]

Kristen Dunleavy says, “Have you ever been so excited about your latest project that you just wanted to scream about it from the rooftops? Well, consider broadcast emails your business’s megaphone. Broadcasts are perfect for delivering your company’s news, whether you’re announcing a new product, promoting a limited-time sale, or keeping readers in-the-know with your latest email newsletter. That’s the big difference between broadcast and follow up emails. A follow up email series contains evergreen content that you send to people at any time of the year, but broadcasts are for time-sensitive... [...]

Chow says, “In this Driving with John Chow video, I show you my top two Internet marketing tips for the beginner Internet marketer. Do these two tips correctly, and you’ll be ahead of 90% of the affiliate marketers out there. You Must Own The Customer Most new affiliate marketers getting into the business do what I call hit and run affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this. Select an affiliate product to promote Send traffic to the advertiser’s landing page MAKE... [...]

Cecille says, “Don’t let the title fool you. Yes this is about monetizing your mobile site (or your mobile app, if you have one), but these mobile app affiliate programs are not only for mobile sites. You can monetize any site with them, as long as the mobile app is within your niche. Entrepreneur.com wrote in August last year that the mobile apps market is big and bound to get even bigger. The site claims that by 2017, “over 268 billion downloads will generate $77 billion worth of revenue.” Think about how engaged you are on your phone, tweeting, updating Facebook, downloading... [...]

Michael Yamnitsky says, “As companies get serious about digital transformation, we see investments shifting toward extensible software platforms used to build and manage a differentiated customer experience. My colleague John McCarthy has an excellent slide describing what’s happening: Before, tech management spent most of its time and budget managing a set of monolithic enterprise applications and databases. With an addressable market of a finite number of networked PCs, spending on the front end was largely an afterthought”. Modern Software Platforms Are In Hypergrowth The... [...]