John Gagnon says, “It’s impossible to read anything about marketing today without running into one big word: Mobile.

But here’s something you might not have heard yet: Mobile marketing is practically made for small and medium-sized businesses (SMBs), for two primary reasons:

1. Most mobile searches are for local businesses. Local businesses tend to be SMBs, which means that most mobile searchers are looking for you.

2. Search marketing, whether mobile or otherwise, is the easiest marketing to control. Set your budget where you’re comfortable, start and stop with the click of a button. Can marketing get more appealing? Only if free ice cream is involved.

So let’s talk about how you can get mighty with mobile, and zero in on your audience”.

Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers

MarketingProfs

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