‘On the Timing of Social Media Strategy’ by John Chow
Chow says, “It doesn’t really matter what line of business you are in these days. You could be a technology startup that develops a range of mobile apps. You could be a professional wedding photographer. You could be a natural food and supplement company. Or you could be a freelance writer like me. Whatever the case may be, it’s obvious enough that social media should play an important role in your overall marketing strategy.
The trouble is that too many people (and companies) just take the haphazard, shotgun-style approach to their social media strategy. They just throw out whatever updates whenever they happen to tickle their fancy and they simply hope for the best. It doesn’t really work that way and while we could go at least about the content strategy involved, today’s post will focus on just one element: timing”.
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