‘How Will Brands Cash In On Native Facebook Video?’ – ‘Marketing Land’ Article
Martin Beck says, “Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being coy about how it plans to monetize those views.
As is usual for new Facebook advertising efforts, the company isn’t rushing to introduce new commercial messages to its 1.39 billion users. Facebook is encouraging publishers to post native video to make consumers aware of their content, but has said next to nothing publicly about how money might be made.
There have been hints, though. In December, Facebook launched an experimental ad unit on clips from the NFL sponsored by Verizon. Those clips included a clickable Verizon banner on the video and a short Verizon “post-roll” ad that played after the video. And this week TheVideoInk reported that Fox Sports is now testing the same ad product”.
Comments are closed.
