‘How Your Brand Can Benefit From Google Indexing Tweets’ – ‘Business.com’ Blog
Thomas Stern says, “Earlier in February, Google and Twitter established a deal to bring more tweets into Google search results through direct access to Twitter’s social feed. This partnership benefits both companies with increased exposure, and gives potential for more advertisement revenue.
But what does it mean for your business? It is important to understand how these changes will affect your brand and its digital landscape so you can adapt and increase exposure.
How Google Indexes Tweets Today
Google currently indexes tweets, trending hashtags and Twitter pages; however, content is produced so fast within the Twittersphere it is improbable for Google to manually crawl and index content like it would from other websites. This new update allows Google direct access to Twitter’s steam, which greatly reduces the resources needed to quickly identify and index content”.
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