Jami Oetting says, “You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising.

But many marketers are concerned about crossing the line; of being seen as “Big Brother.” And not all customers are comfortable brands using their information in this way. A study by Ipsos found that 68% of U.S. smartphone users are concerned about having their online activity tracked in order for advertisers to serve them more targeted ads. 

So, how do you combat the idea that personalization is creepy? How can you create content, emails, and advertising that aligns with and matches the visitor’s mindset?

We asked a few advertising executives why marketers should reconsider personalization and how they can use it as a tool for relevance. Here’s what they had to say”.

Is Personalization Creepy? 6 Experts Weigh In

HubSpot

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