Susan Waldes says, “Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last month, Google officially opened up GSP to any advertiser.

Google hasn’t heavily promoted the product; the first major surge of interest I’ve seen was when Wordstream founder Larry Kim spoke on The Top 10 PPC Marketing Hacks of All Time at SearchFest in Portland recently. His presentation prompted a flurry of interest, and one of his hacks is using Gmail Sponsored Promotions”.

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1

Marketing Land

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