Derek S. says, “To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs) are able to have additional text that automatically displays in search ads. The additional text “highlights industry-specific, structured information about your products and services.” In other words, dynamic search snippets help to give users more relevant information about a website before they click on its ad. At this time, the new feature will display for retail, hotel and flight searches only with additional verticals being added later this year“.

Google Unveils Dynamic Structured Snippets for Search Ads

Website Magazine

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