‘Facebook targets emerging markets with low-bandwidth ads’ – ‘Mashable’
JP Mangalindan says, “When a company such as Facebook hits $12.5 billion in annual revenues, up 58% year-over-year, sustaining growth becomes top priority.
Last quarter, mobile ads accounted for 98% of Facebook’s revenue growth. Keeping the momentum going means capitalizing on new markets — places like India, Turkey and Kenya. In other words, emerging countries where many people skip the traditional computer in favor of smartphones or feature phones.
A new Facebook program announced this week called Creative Accelerator helps brands like Coca Cola, Nestlé and Durex advertise in these places, which in turn, may boost the social network’s mobile ad revenues”.
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