Lauren Orsini says, “Amazon has launched a visually dominant storefront for showcasing exclusive products. Called Amazon Exclusives, this Pinterest-like image grid allows users to browse through products from paddleboards to patterned Mary Janes that are only for sale on Amazon.

“Amazon Exclusives is comprised of sellers that have chosen to sell their products only on the Amazon Marketplace and through their own websites and physical stores,” the company wrote, and other than that, the products have little in common. The grid display appears to have been chosen order to encourage browsing instead of searching behavior.

“We are using a unique product layout to better showcase the items to make the store visually appealing to customers and fun to navigate,” an Amazon spokesperson told me by email”.

Amazon Is Finally Starting To Harness The Visual Web

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