Tony D’Anna says, “Email automation has the potential to help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—drive more Web traffic and encourage readers to visit their sites.

Yet, although publishers are creative producers of content, many are not taking full advantage of the potential that email offers to serve up that content. Automated email campaigns can help them reach the right audience at well-timed moments to drive more Web traffic.

Here are three ways that publishers can and should automate to retain and increase readership and site visitors:

  1. A welcome email or welcome series
  2. A weekly newsletter
  3. Re-engagement campaigns”.

How Online Publishers Can Take Advantage of Automation in Email

MarketingProfs

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