‘Why You Must Own The Customer’ by John Chow
Chow says, “On the surface, affiliate marketing looks like an ideal way to make money online. However, when you look closer at the business model, you’ll find a deadly flaw in it. Do you know what that flaw is? You better or it might cost you your life savings.
The basic affiliate marketing model sounds great on paper. There’s only three steps.
- Select an affiliate product to promote
- Buy traffic to send to the sales page
- MAKE MONEY!
I’m sure you’ve all heard stories of affiliate marketers spending $10K a day to make $20K? It sounds great doesn’t it? Many people get into affiliate marketing thinking it’ll be their road to riches. Most will end up losing all their money because they fail to realize the one deadly problem in affiliate marketing”.
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