‘Growing Market Share Without a Big Marketing Budget’ by John Chow
Chow says, “You see plenty of massive corporations spending big bucks on marketing and advertising. They’re working incredibly hard to build up brand awareness and to encourage you to buy their products instead of the competition’s. Samsung, Microsoft and Apple are a few prime examples of this and the assumption that many people make is that if you want to have that prominent of a presence in the marketplace, you need to similarly open up your wallet and purchase all sorts of ad space.
While it is certainly true that such heavy brand messaging can help consumers know about your company and its products a little better, it is not the only way for you to build sales and develop market share. We’re looking at the context of larger corporations, but the same underpinning philosophy can be applied just as easily to professional bloggers, freelancers and other Internet professionals”.
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