Monica Montesa says, “There’s no doubt about it — 2015 is the year of video content.

Sure, video makes it possible to watch things like dogs walking in boots or babies laughing at ripping paper. But it’s also a huge opportunity for brands that want another way to educate and connect with their customers.

According to DigitalSherpa, videos have the ability to increase your customers’ understanding of your product or service by 74 percent. So not only can branded videos capture their attention, they can also help you build relationships with your valued customers. And that’s a win in everyone’s book.

While most business owners are well aware of video-sharing platforms like YouTube, there’s another way to share content to customers and prospects that you might be missing out on: email”.

It’s All About That Video Content (And Why You Should Share It Via Email)

Aweber Blog

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