‘SEOs: much of our forecasting is incorrect’ – ‘Econsultancy’ Blog
Graham Charlton says, “Important decisions over budgets are made based on SEO forecasts, but it seems that these aren’t always accurate.
Indeed, just one in four SEOs say that their forecasting is accurate, according to a new study from Linkdex.
SEO forecasting is used to give clients and decision makers an idea of the results they can expect, and budgets and resources are often allocated based on this information.
Forecasting can help push decisions from clients, as Bill Hunt points out”.
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