‘Social Media: Understanding Pinterest consumers’ – MarketingSherpa Blog
Courtney Eckerle says, ““The only reason any brand exists in the first place is because it helps people do something in their lives,” Kevin Knight, Head of Agency and Brand Strategy, Pinterest said.
In his session at The Digital Marketing Conference — Adobe Summit, Kevin spoke about what makes Pinterest unique to marketers and brands in the social media sphere.
Mainly, unlike other social sites, it’s kind of a loner.
Not in the standing alone in the corner at the school dance kind of a way, but in a “Best All Around” superlative kind of way: independent, and not only party-planning the dance, but countless other activities and interests as well.
“They’re using it for themselves,” Kevin said, adding that many users don’t follow a lot of people, because they using the platform to fulfill their own needs, not to impress anyone else”.
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