Baer says, “PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, are in Texas where the company is based. However, PetRelocation provides services for pets that are moving all over the world. For example, if a pet needs to be moved from San Francisco to Shanghai, PetRelocation handles all of the paperwork, arranges for a pet-safe, pet-friendly flight, clears the pet through customs, and gets it delivered to its new home.

You would think that, given its furry clients, PetRelocation could just market themselves by posting cute pictures of puppies and kittens and call it a day, but Rachel says that’s not the case. They identified early on that a solid content strategy surrounding customers’ pain points was the only way to market the company.

They have become a trusted authority by answering questions and solving problems for potential customers through their content. This has also greatly increased organic search traffic to their website”.

How Automation and Emotion Can Work Together in Content Marketing

Jay Baer’s ‘Convince & Convert’ Blog

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