Amy Gesenhues says, “Turns out videos are not only winning all the buzz in digital lately, but are also directly impacting online sales according to a new report from video marketing platform Invodo.

Based on video data from Invodo’s more than 100 retail clients, spanning a variety of industries, the Video Commerce Benchmarks Report found online shoppers who viewed a video were, on average, 1.6x more like to make a purchase compared to shoppers who did not view a video”.

Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video

Marketing Land

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