Baer says, “I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of them will be disintermediated. Some of them will be rolled up. But they ain’t all going to make it.

I have been under the impression for quite a while that eventually one of the large content marketing platforms — Kapost, NewsCred, Percolate, Contently — will develop social media capabilities and try to become the ultimate content marketing meets social media stack. I believe that to be the case.

Maybe Social is the Parent and Content is the Child?1

However, a very interesting announcement from Sprinklr, which is certainly one of the leaders in enterprise social media software. Sprinklr has rolled out its own content marketing suite, including calendaring, the ability to surface topics, and the ability to build out real-time newsrooms”.

Convergence of Content Marketing and Social Media Is Here

Jay Baer’s ‘Convince & Convert’ Blog

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