‘How to make the most of Adwords labels’ – ‘Econsultancy’ Blog
Matthew Oxley says, “A little used Adwords feature can be an invaluable aid to analysing performance.
When taking over new accounts, one of the features I see used least are the Labels. On the one hand, this is understandable since they don’t actually ‘do’ anything, but this is likely the very reason that such a handy feature is often overlooked.
The other reason for under use of labels is that they are still not supported in the editor. Despite both of these valid objections, I find the feature tremendously useful.
What are Labels?
When I’m talking about Labels i’m talking about regular labels within Adwords, not the custom labels added to Google Merchant Center datafeeds”.
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