‘5 Simple Tweaks to Optimize Your Form Conversion’ by Jay Baer
Baer says, “When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains.
By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects.
To help kick off your own Project Conversion, here are the top five form areas to optimize today.
Call to Action
As marketers, we want to make our communications with customers as turnkey as possible. This isn’t the time to be obscure. When a visitor reads your form headline, it’s important they know what to do next. Don’t be afraid to spell it out!”.
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