‘Is the product page still the most important page on ecommerce sites?’ – ‘Econsultancy’ Blog | Internet Marketing NewsWatch

Graham Charlton says, “Yesterday’s #EcomChat looked at ecommerce product pages, which features are needed, are where improvements can be made.

Here’s a summary of the discussion…

Is the product page still the most important page on most ecommerce sites?

The product page is where you would expect most consumers to decide on a purchase, which may make it the most important page.

However, there are factors that reduce the primacy of the product page, as Paul Rouke suggests:

Quick view allows customers to view a quick product preview from search results or category pages without actually heading to the product page.”.

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‘Is the product page still the most important page on ecommerce sites?’ – ‘Econsultancy’ Blog