Jamie Thomson says, “When you’re recognized as a brand authority, you become the go-to business for products or services in your industry; you can be more selective with clients, and you can charge higher rates that reflect your expertise.

When we hear “brand authority,” we usually think about PR, online and offline marketing, public speaking, writing books, being interviewed… Giving thought to what you say is undoubtedly important, but it’s often how you say it that establishes your true credibility as a brand authority.

By following these four steps, you’ll discover just how effective your copywriting can be in building your brand authority.

1. Be consistent in your tone of voice

All companies have a certain tone of voice. You hear it in their marketing materials, blog posts, YouTube videos, and social media posts. The way companies “talk” can determine whether others want to do business with them, and that’s why businesses must get tone of voice right—and keep it consistent”.

How Copywriting Can Build Your Brand Authority

MarketingProfs

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