Mike Del Coure says, “We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL. Whatever the case, sending a website visitor to a 404 page is never a good thing.

Ideally, we’d want our sites locked tight and linked right. But these things do happen. However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time.

Here are four different approaches that break the boring 404 error page mold.

4 Approaches to the 404 Error Page

1) Use a little humor.

Do you remember that viral video of the goat that screams like a human? It was a massive hit online, and it was brought back into the cultural conversation by a few brands at the 2015 Super Bowl”.

4 Ways to Delight Visitors With Your 404 Error Page

HubSpot

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