Lara O’Reilly says, “Amazon’s advertising platform may only account for a small proportion of the global digital ad market – a scant 0.75% in terms of revenue share according to eMarketer – but the e-commerce giant has ambitions to make advertising across the web a better experience for consumers.

Amazon has three advertising areas: Across its own sites, across its mobile devices such as the Kindle and Fire tablet, and the Amazon ad platform which extends Amazon ads to other websites.

Speaking to Business Insider at Advertising Week Europe in London, Amazon Media Group’s European director Dan Wright said the company is actively working to build “centers of excellence” with advertising agencies in the region to help produce the kind of advertising consumers actually enjoy and find useful”.

Amazon is working with the advertising industry to make all ads on the web better

Business Insider

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