David Kirkpatrick says, “Ecommerce offers a great opportunity because it allows marketers to sell globally much more easily than opening brick-and-mortar locations around the world. This video from the MarketingSherpa video archive features Rob Garf, Vice President of Industry Strategy and Insights, Demandware, covering this topic with some tips on global ecommerce and insights from the frontlines of selling online in new geographies.

Preserving brand value across multiple cultures

According to Rob, global ecommerce is growing, and the first challenge is preserving brand value while meeting the specific needs of the new marketplace”.

Ecommerce: How to preserve your brand globally [Video]

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