Eugene Dediu says, “After your website visitors arrive at your online shopping cart, it’s simply a shame if your cart then fails you by not helping you achieve the conversion.

Depending on what type of business you have, “conversion” can mean different things. For e-commerce websites, the main goal is a sale. Some websites are built with other goals in mind, however, and some have multiple goals.

Maybe you create a website with the intention of collecting email signups and whitepaper downloads, or maybe the main goal is driving in-store visits or booking reservations or appointments.

For the purposes of this article, we will focus on what you can do with your online shopping cart to improve sale conversions on an e-commerce website”.

10 Ways to Improve Shopping Cart Conversions

MarketingProfs

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