Jeffrey Vocell says, “Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big.

For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. This time around, Google’s Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda.

What’s the new algorithm update about? It will use mobile-friendliness as a ranking signal — if your website isn’t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device.

So if you want to make sure that you’re prepared for this change, keep on reading. We’ll dive into more details on what the update will entail and give you some tools to help diagnose your site’s mobile-readiness”.

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google’s Next Algorithm Update

HubSpot

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