Martin Beck says, “Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the company said today.

Sprinklr will use the capital to continue expanding into “adjacent product markets and geographies” according to a Sprinklr release. The 5-year-old company, which has now raised a total of $123.5 million, has acquired four companies — Branderati, Dachis Group, TBG and Pluck — in the last year.

Sprinklr also announced the launch of “Experience Cloud,” a new product that adds website and commerce management ability to Sprinklr’s enterprise level social media management platform. The main selling point: the ability to identify, track and communicate with consumers across multiple digital channels”.

Sprinklr Raises $46 Million, Launches “Experience Cloud” To Link Social To Site & Commerce

Marketing Land

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