‘The 4 Things You Need to Reach Customers on Facebook’ – ‘Entrepreneur’ Blog
Mitch Meyerson says, “When it comes to Facebook, some people talk about metrics, such as the perfect time to post, the perfect length of a post, or the perfect way to post a link. But none of that matters as much as posting content that your audience cares about. Yes, there are strategies that work better on Facebook in terms of getting more visibility, but when you focus on providing good content consistently, your audience will make sure they go out of their way to find you.
There’s no doubt that Facebook is increasingly becoming a “pay to play” platform with pages getting less exposure in the news feed than they have in the past. But that shouldn’t scare marketers away.
Some people also worry that Facebook use is declining, but many recent studies, including one from Pew Research, show Facebook use is increasing. In fact, all types of businesses are using Facebook, including B2B and B2C. The bottom line is, you need to be online, and Facebook is still where it’s at“.
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