Justin Brown says, “With a little luck, clever social media marketing campaigns go viral and bring in sales. Gimmicks are entertaining, but truly successful social media marketing depends upon a campaign structured around a strong, central website hub. Saving Gotham Did you hear about how Batman saved San Fran-Gotham just a few years ago? A Twitter and Instagram campaign brought attention to one small cancer survivor’s story, and increased awareness of the Make-A-Wish Foundation. The City of San Francisco came together and transformed itself into Gotham, in desperate need of saving by none... [...]

Lara O’Reilly says, “Amazon’s advertising platform may only account for a small proportion of the global digital ad market – a scant 0.75% in terms of revenue share according to eMarketer – but the e-commerce giant has ambitions to make advertising across the web a better experience for consumers. Amazon has three advertising areas: Across its own sites, across its mobile devices such as the Kindle and Fire tablet, and the Amazon ad platform which extends Amazon ads to other websites. Speaking to Business Insider at Advertising Week Europe in London, Amazon Media... [...]

Eric Siu says, “So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach. Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service. Many pay-per-click (PPC) advertisers start out... [...]

At 3000 sold, and counting, Arbitrage Underdog Reloaded must be helping a lot of marketers improve their business. This is software that is proven effective in buying inexpensive services and selling them for a significant profit. Since 2013, the original Arbitrage Underdog has given thousands of marketers an unfair advantage with finding clients on Craigslist and finding providers on Fiverr, and serving as the facilitator or middleman. Arbitrage Underdog Reloaded builds on that history with new speed and enhanced function. Within seconds Arbitrage Underdog Reloaded finds fresh, leads ready... [...]

VR team says, “Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Once your email is opened, you can sell your product by directing them to your website or social media pages. Get that cash register ringing by using these five email subject line tips specifically for retailers(though they can be tweaked for use by other industries). 1. Show a sense of urgency Your subject lines should get customers to open your email immediately. To do so, you want to use urgent language. Motivate them to open the email now or risk missing out on... [...]

Shayna Marks says, “The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and engaging sessions. Over the course of two days, 2500+ attendees (plus virtual attendees) take in 150+ sessions with more than 100 speakers. The two-day attendee conference kicked off with Founder/CEO... [...]

Baer says, “The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. As Devon Wijesinghe, CEO of Insightpool, so perfectly puts it in his most recent post, “Everyone talks about social selling, like the adage when people discussed relative to big data: ‘It’s just like teenage sex: Everyone talks... [...]

This collection of video elements can get you started fast. Look at what’s included: • A collection of more than 120 animated slides that cover different themes such as initial video introduction, product features, special effect, transitions, and more. • Mix and match easily with these slides to create unique videos easily with PowerPoint. • Each slide is fully animated with engaging animations. These slides cover some top local niches, such as real estate and restaurants, as well as slides that can be used for generic online presentations. The second facet of Jumbo Video Blowout that... [...]

Julia Mccoy says, “Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts. 1. Google Analytics The first, most important, and the ultimate tool that every website manager and marketing expert needs is Google Analytics. It’s among the best ways to get vital information about the... [...]

Ginny Marvin says, “In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former stalwarts, Google and Yahoo, are expected to see their share slip. Twitter, is poised to surpass Yahoo in US display revenues for the first time this year, according to data released by online research firm eMarketerThursday. Facebook’s revenue share is expected to reach 26.9 percent in 2017, up from 23.8 percent in 2014. Twitter’s share is predicted to hit 6.8 percent, up from 3.7 percent in 2014. In contrast, eMarketer expects Google’s... [...]