‘How Important are Keywords in 2015?’ by Jay Baer
Baer says, “With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions.
Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. It was simple to do and easy to understand, albeit not the most ethical of practices.
Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet).
A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years”.
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