‘Create a Killer Email Call to Action’ – ‘MarketingProfs’ Blog
Paul Ford says, “Creating great calls to action (CTAs) is more than possible, yet so many links in brands’ marketing emails remain unclicked. Many of those emails are never even opened in the first place.
Over 100 billion business emails sent and received every day, according to The Radicati Group’s Email Statistics Report. Marketers can cut through that clutter by focusing their efforts on strong CTAs. By doing so, they can drive customer engagement and boost revenue.
Placement advice isn’t ‘one-size-fits all’
Where you place your CTA depends on the length of the email. For shorter emails, a bold CTA high up in the email body tends to work best. In longer emails, however, it can pay to integrate it in multiple places, which gives the reader several opportunities to engage”.
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