‘Social Media social-sharing-group Keeping Up With Social Media as Your B2B Marketing Organization Grows’ – ClickZ Blog
Jasmine Sandler says, “As your company grows, you will need to put more effort into supporting and maintaining your social media programs.
Most B2B companies have similar marketing goals – grow and drive top market position while maintaining excellence in client service. With that being said, social media, as a business tool, when utilized correctly, can actually serve all of these needs: marketing, sales, and customer service. The irony is, as your B2B organization grows, so do the needs of supporting and nurturing your social media programs.
If you are a marketer for a mid- or enterprise-level B2B organization, you are responsible not just for traditional marketing, but now , more and more, for results-driven social media marketing. You need to know the best ways to keep your social media programs aligned with your overall marketing efforts going as you support the growth of your organization. Here are a few ways you can take action to do just that.
1. Do a Quarterly Internal Social Media Tools Checkup
Social media trends and technologies move fast. You cannot afford to let your social media programs lie stagnant for even a moment. The best way to stay on top of using social media as a marketing tool is to perform frequent social media tools checkups”.
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