‘The April Fool’s Day Email Prank That Returned 300% More Clickthroughs. No Joke’ – HubSpot

Joe Jerome says, “It wasn’t until late afternoon on April Fool’s Day when I came up with the idea for an epic prank.

No, not covering a colleague’s desk with Post-It notes or planting staplers in Jell-O. I’m talking something a little more … client-facing.

Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is a very strong advocate of all things inbound marketing. Our mission is to generate revenue for our clients online using inbound marketing best practices, and we’re proud to beamong the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology.

Alright, back to my prank idea. Here’s what I had in mind: First, I wanted to give my company’s website a makeover — so that instead of promoting all things inbound marketing, we were strongly advising against it. And then, I wanted to create and send out a marketing email with a similar message to prank our contact base”.

The April Fool’s Day Email Prank That Returned 300% More Clickthroughs. No Joke

HubSpot