Derek S. says, “As brands look to drive deeper connections with their consumers many are leveraging personalization techniques in order to do so.

Sprinklr, a social media management company, and hybris software, an e-commerce software and omni-channel solution provider, have announced a new partnership in order to further integrate social media with business processes.

The new integration between the Sprinklr Experience Cloud and hybris’ new business platform as a service (YaaS) brands will be able to link First Party Experiences (FPX), such as consumer forums and reviews, directly with their organizations business processes. Also, through the partnership brands will be able to combine traditionally siloed consumer data with other sources to serve consumers more efficiently“.

Using Social Media to Personalize E-Commerce Processes

Website Magazine

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