‘How to Break Down Customer Referral Barriers’ – ‘Business.com’ Blog
Shayna Marks says, “Customer Referrals are embarrassing.
As several others have pointed out, the act of asking for a referral often comes withuncomfortable consequences. It’s common for customers to experience feelings of shame, embarrassment or awkwardness.
Naturally these emotional barriers reduce the odds of getting a referral.
But why?
What creates these emotional barriers?
And why do some customers love to refer the companies that serve them?
A study by Advisor Impact found that an overwhelming 98% of customers gave referrals to help their friends and family. Only 2% stated it was because they were asked”.
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