‘The Final Word on Creating Effective Landing Pages’ by John Chow
Chow says, “We have chatted a bit on here about how to create great landing pages. We have looked at design ideas, along with other random ideas. What we felt was in order was an A-Z guide to creating an effective landing page, that would spell it out for everyone in complete package right here. Lets take a look at all the things that go into making a fantastic landing page.
Lets start by talking about why we even have people coming to our landing page. The first thing we are likely wanting to be concerned with is Call To Action. Even though technically almost all of the pages you end up at are landing pages, just to keep us on the same page, we will define them as those connected to google, marketing, or email campaigns. These will be the ones you are trying to use to get conversions. These may not necessarily be sales, but conversions mean different things to every business model”.
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