Patricio Robles says, “When Amazon announced Amazon Dash, a device that lets consumers reorder common household products ranging from peanut butter to paper towels through their AmazonFresh accounts, many thought it must be an early April Fool’s joke.

After Amazon confirmed that Dash is no joke, the criticism began. TIME’s Paul Robertsasked, “Will Technology Like Amazon’s Dash Button Make Us Stupid?” and The New Yorker’s Ian Crouch wrote of its horrors.

But Amazon believes Dash is capable of creating real value for consumers. “Some people will think buttons will be a silly idea, and it is a silly idea to think we will have houses full of buttons,” Amazon spokeswoman Kinley Pearsall told The Wall Street Journal. “You see the Tide button, you know it’s for Tide and the same amount you buy every time shows up on your doorstep”.

Will Amazon Dash be an ecommerce breakthrough for CPG brands?

‘Econsultancy’ Blog

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