Ohad Hecht says, “By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy.

Facebook is a great platform for lead generation and nurturing. In fact, according to many friends and clients who manage e-commerce businesses, it is one of the best tools, if not the best, to acquire new clients.

And we all know why – almost everyone and their mother are on Facebook (though mine isn’t…yet!). Further, the ability to open Facebook Messenger to advertising and direct communications from marketers provides almost endless opportunities to engage customers and prospects (although this ability still has some way to go before it is fully developed)”.

Facebook Ads and Email – A Chance for the Perfect Fit

ClickZ Blog

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