Jane Morgan says, “Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics with Google AdWords for automatic conversion tracking. For everything else, there’s manual campaign tracking.

Without manual tagging, your social, email and other marketing activities show up as referral or direct traffic.

As marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Manual campaign tagging enables you to figure out which half.

The following outlines how to simplify a complex manual campaign so you can assign the “glory” to successful marketing media, publishers and content, and free up your budget from under-performing activities”.

How To Simplify Manual Campaign Tracking In Google Analytics

Marketing Land

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