‘Facebook is thinking of building a super ad exchange that could seriously hurt Google and a bunch of other companies’ – Business Insider
Lara O’Reilly says, “Facebook has filed a fascinating patent that suggests it has considered building a mega ad exchange that harnesses its social data to serve ads and, interestingly, content (like paid-for news articles or videos from brands, otherwise known as native advertising) on sites beyond the social network’s own platform.
The patent application, published Thursday, details an ad exchange that combines an advertiser’s data with Facebook’s own social graph to find users that match a given profile (say, a woman, in her 30s, who has recently bought a pair of sneakers, and who reads articles about running.)
The exchange would then allow the advertiser/content maker to place their content, within the exchange. That content could be a normal ad or –the interesting bit – a video, a Facebook wall post, news article, photo, gaming apps, and so on”.
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